About us

“What’s meant for you will always find you”

We're Jodie & Axel, the creative duo behind Eternel, established in January 2022.

While our roots lie in France, Australia has been our home for the past 7 years and inspires our creations.

“Eternel wasn't planned, it was just destined”.

The story behind Eternel is nothing but the willingness to do something meaningful and fulfilling. After completing my Bachelor of Business, a journey of self-discovery led me back to my roots. My grandfather, a skilled woodworker, had unknowingly planted a seed within me.

For Axel, a carpenter honing his craft since 2017, a similar desire to create something unique blossomed. Together, we found a way to combine these passions with a love for the planet and we couldn't be happier to do what we love the most: creating unique sustainable pieces.

We both like nature, animals, gardening, chasing the waterfalls and having our coffee in the morning connected with nature. As a team, we love learning from each others, challenging ourselves to make our dreams reality.

“Your heart is dedicated to the truth”

A cherished family story sparked the name "Eternel." One night, I awoke with a vivid memory of my parents renovating my mum's bedroom. My dad, expressing his youthful love, had inscribed the initials "AESD" (Amour Eternel Sans Divorce – Eternal Love Without Divorce) on the wall.

More than just words, it's a constant reminder, etched on my parents' bedroom wall, of their profound and enduring love. For Axel and me, it goes beyond a phrase –
it's the very soul of Eternel.

It reflects the timeless quality of our creations, the unwavering values that define our brand, and the endless love we pour into every piece. It's the essence of who we are and what we hope to share with the world through our work.